Fixed a potential issue with WooCommerce variations IDs when hooks were selected for the AddToCart event. 
Fixed a potential conflict with a discount plugin.
WordPress 6.8 compatibility check.

Fix for a possible error in the code. 
Declaring compatibility with WooCommerce 9.7.

Small code changes to ensure that Google tags installed by third-party solutions are in no way affected by the plugin when no Google tag ID is present in the settings.

New options allow control of how tracking works for subdomains-domain environments (our native landing page, traffic source, and UTMs tracking).
A new event that tracks 404 errors – Google Analytics (default ON) and GTM (default OFF).

Fixing issues related to GTM script controls. 
Improvements related to the plugin updating process. 
Security enhancements.

New events trigger: fire your events for embedded YouTube or Vimeo videos. 
WooCommerce and EDD ChatGPT export include payment type. You can now ask ChatGPT to analyze the data based on the payment type.

New option regarding Google Tags user data with support for multiple user values (up to 3 email addresses, up to 2 address fields). 
Fix related to the URL parameters events trigger logic. 
Security improvement related to the API logs. Now access is restricted based on the plugin’s permission settings. Only user types with permission can download the logs.

A new option that lets you use URL parameter values as personal data with API events or for Google Enhanced Conversions.
Data persistency option for personal data used with the API events or Google Enhanced Conversions: you can select between using data for as long as possible (default), or updating it whenever possible. 
WSForm integration: our default Form event will fire when the form data is successfully submitted. 
WSForm integration: you can configure your own events for one or multiple forms that will fire when the form is submitted. 
Recurring tracking for our WooCommerce and Easy Digital Downloads reports. 
A fix related to the Litespeed cache. 
A fix related to a possible bug with Funnelkit checkout pages.
Various code improvements and warning fixes.

New options regarding external IDs. We now store a temporary value for external IDs using transients for up to 10 minutes, creating the premises to detect returning traffic based on IP addresses even when it’s done from a different browser or device. This can be turned OFF on the Global Settings page.
Improved way to generate external IDs to fix missing values in some instances.
A new Global Settings page, linked from the main right-side menu. We moved the Global Settings from the Dashboard page to this dedicated section. 
We improved how we fire purchase events for WooCommerce to cover some niche cases and configurations we noticed on clients’ websites.
A new filter that allows developers to control Google Tags’ url_passthrough option. The filter is explained on the Google Tags Settings page. We also use this filter with our ConsentMagic plugin, allowing you to configure consent settings for this option.

Trigger events based on page view numbers. The new trigger supports conditions like the page view number, URLs, or URL parameters. 
New log options for Google Measurement Protocol events.
New options allowing WooCommerce or Easy Digital Downloads reports related data.
Fixing various small bugs and warnings.